WS-23 is a cooling agent used in food and beverages, cosmetics, and even in certain industrial applications. It’s a synthetic compound often used for its cooling effect, which mimics the sensation of menthol or mint but without the actual flavor. Here’s how it’s applied across different industries:
1. Food and Beverages:
- Cooling Sensation: It’s commonly used in products like chewing gum, candies, energy drinks, and some savory items to create a refreshing, cool sensation in the mouth without imparting a minty taste.
- Low Usage Threshold: Even at very low concentrations (as little as 0.1%), it can provide a strong cooling effect, which makes it an appealing alternative to menthol.
Potential Use in Alternative Beverages: It’s often found in beverages that aim for a “cooling” effect without the traditional mint flavor, such as cool-flavored waters or “ice” drinks.

2. Cosmetics and Personal Care:
- Skin Care: WS-23 is used in lotions, body sprays, shampoos, and deodorants. It offers a cooling sensation that can make skin feel fresh or invigorated after application.
- Aromatherapy Products: It can be added to products designed for relaxation or energy, contributing a refreshing, cooling element to fragrances and creams.
3. Pharmaceutical and Healthcare Products:
- Pain Relief: Similar to menthol, WS-23 can be found in topical products designed for pain relief, providing a cooling effect that may alleviate discomfort.
- Breathing Aid: Some nasal sprays or throat lozenges include WS-23 to give a cool, soothing effect.
4. Industrial Applications:
- Cooling Agents: WS-23 can be utilized in industrial products where a cooling sensation or effect is desired, such as in refrigerants, air fresheners, and cleaning agents.
5. Tobacco Products:
- E-Liquids: It’s often used in the formulation of e-liquids for vaping, adding a refreshing sensation without affecting the flavor profile.

WS-23 is particularly popular because it provides a more subtle, pleasant cooling effect compared to menthol, which can sometimes feel overly intense. It’s also odorless, so it doesn’t interfere with other flavors or fragrances.