WS-23 is a popular cooling agent used in a variety of products, particularly in food and beverages, cosmetics, and vaping. It’s known for its ability to create a cool, refreshing sensation without using menthol or mint flavors. When compared with other cooling agents like WS-3, Koolada, or menthol, there are a few key advantages and disadvantages.
Advantages of WS-23:
- Milder Cooling Effect: WS-23 has a gentler, less intense cooling sensation compared to other agents like menthol, which makes it suitable for people who find menthol too harsh.
- Neutral Flavor: Unlike menthol or Koolada, which can impart a flavor to the product, WS-23 doesn’t have a strong taste, allowing for more flexibility in flavor formulations. It provides pure cooling without altering the flavor profile.
- Non-Irritating: Many users find WS-23 to be less irritating to the throat and eyes compared to menthol or even WS-3. This can make it more appealing for use in products that are meant to be inhaled, like e-liquids or throat lozenges.
- Long-Lasting Cooling: WS-23 tends to provide a more sustained cooling effect, which can be beneficial in applications where the cooling experience needs to last longer (like in beverages or cosmetics).

Disadvantages of WS-23:
- Less Intense Cooling: If you’re looking for a stronger, more “chilled” sensation, WS-23 might fall short. It’s much milder than other cooling agents like WS-5 or menthol, which can provide a more powerful cool-down effect.
- Cost: Depending on the formulation, WS-23 can be more expensive than other, more common cooling agents, which could make it less attractive for mass-market products or for products trying to cut costs.
- Sensitivity Issues: Although it is generally non-irritating, some people may still have mild sensitivity or skin reactions to WS-23, especially when used in high concentrations.
- Limited Cooling Scope: In comparison to WS-3 or WS-5, which have a more complex and layered cooling effect, WS-23 offers a more straightforward cooling experience. It lacks the depth that other agents may provide.
Comparison to Other Cooling Agents:
- Menthol: Known for its strong, sharp cooling and minty flavor. It’s more intense than WS-23 but can be irritating for some people, especially when inhaled. WS-23 doesn’t have the minty taste, making it more versatile for flavoring.
- Koolada: Similar to WS-23 in that it doesn’t impart a flavor but tends to have a more subtle cooling effect. It’s also gentler but may not last as long as WS-23. WS-23 generally provides a more consistent, longer-lasting cooling sensation.
- WS-3: Provides a moderate cooling effect, similar to WS-23 but with a slightly stronger sensation. However, WS-3 can sometimes be more irritating to the throat and eyes than WS-23.
- WS-5: A stronger, more intense cooling agent that can have a sharper effect, similar to menthol but with a more sophisticated cooling profile. It’s great for products that need a noticeable cool-down but may not be suitable for all applications due to its strength.

In summary, WS-23 is great for milder, longer-lasting cooling effects without the flavor interference of menthol or the sharpness of other agents. Its main trade-off is that it’s not as intense as some other cooling agents.