WS-23 (also known as Coolact) is a synthetic cooling agent used in a wide variety of products, especially in foods, beverages, oral care products, and cosmetics. It gives a “cooling” sensation, similar to mint, without the flavor. Consumer feedback on WS-23 tends to vary depending on the application, but here are some common themes:
Positive Feedback:
- Cooling Sensation: Many consumers enjoy the cooling effect it provides, especially in beverages or candy, where it mimics the fresh, invigorating feeling of mint without actually having a minty flavor.
- Subtle but Effective: Unlike menthol, which can be overpowering, WS-23 is often praised for its subtlety. People like that it delivers a cooling sensation without being too intense.
- Long-Lasting: Some consumers appreciate how the cooling effect tends to last longer compared to menthol or other cooling agents.
Negative Feedback:
- Aftertaste: A portion of users report that WS-23 can leave an odd or chemical-like aftertaste, especially in drinks or food products.
- Too Subtle: While some prefer its gentleness, others feel that the cooling effect isn’t as strong as they expected. This can be especially true in products that are meant to give a more noticeable or refreshing cooling sensation.
- Skin Sensitivity: In some cosmetics, WS-23 has caused irritation for people with sensitive skin, though this is more common in high concentrations.
- Unnatural Feel: Some people have expressed that the cooling effect can feel artificial or synthetic, especially in certain applications like body sprays or oral care products.
General Trends:
- Vape Products: WS-23 is frequently used in e-liquids, where it’s very popular for providing a refreshing cooling hit without overpowering the flavor profile of the vape.
- Oral Care: In toothpaste or mouthwash, it’s liked for offering a fresh feeling without a strong minty flavor.
Have you tried WS-23 in any specific product, or are you considering using it?